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P.S. What About Us? was a collaboration project in response to D&AD’s Google x Typo brief. We created a campaign that encourages Gen Z to hold their loved ones accountable to the ignorance towards the climate crisis.
Using Google’s variable font, Anek Gujarati, and the poem Postscript by Marie Howe, we created touchpoints that emphasised the severity of the planet’s future and the future of young generations. This included posters, a website, and additional posters that called out friends and family personally.
D&AD NEW BLOOD AWARDS 2024 SUBMISSION.