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Created in response to D&AD’s Google x Typo brief, this campaign encourages Gen Z to challenge climate ignorance.
P.S. What About Us? is a climate campaign challenging Gen Z to confront the inaction of those closest to them. Combining Google’s variable font Anek Gujarati with Marie Howe’s Postscript, the campaign uses typography, poetry and experimental imagery to explore fossil fuels and their impact on future generations.
Posters, a website, video and location-specific designs create a direct, personal call to action. Physical experiments—scraped charcoal for coal, backlit water and cooking oil for oil, and a burned poster for gas—were integrated into the final designs to create subtle, tactile visual representations.
D&AD NEW BLOOD AWARDS 2024 SUBMISSION.