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Created in response to D&AD’s Google x Typo brief, P.S. What About Us? is a campaign urging Gen Z to confront the climate inaction of those closest to them. Using fossil fuels as its focus, the project combines Google’s variable font Anek Gujarati with Marie Howe’s poem Postscript to communicate the urgency of the climate crisis and its impact on future generations.
The campaign includes posters, a website, and location-specific posters that directly addresses friends, families, and communities. Posters became the primary medium, allowing typography and poetry to replace conventional imagery. Original physical experiments represented each fossil fuel—scraped charcoal for coal, backlit water and cooking oil for oil, and a burned poster for gas—with the resulting imagery integrated into the final designs to create subtle visual impact.
D&AD NEW BLOOD AWARDS 2024 SUBMISSION.